The inaugural issue of 2.0 explores how to increase the prominence of Customer Success—and with it, the customer—at the executive level.
“This magazine is packed with practical wisdom for Chief Customer Officers. It’s a must read for any CS leader looking to bring the customer to the forefront of their company’s strategic decision making.”
The CCO community needs more valuable channels to share insights and best practices. This publication is a must-read for CS leaders to stay connected on rising trends and innovative solutions.”
Getting Product to Prioritize Your Customers
Too many Product teams see Customer Success as an annoyance—asking, but never giving. To get Product to prioritize customer needs, the CCO must focus on the four building blocks of an effective partnership. Authors: Nick Paranomos, Megan Bowe, Jeff Justice Williams, Angela Guedes
Fighting Friction Between Sales and Customer Success
It’s easy for Customer Success to blame Sales when customers aren’t getting what they expected. But the fault isn’t all on Sales—and the onus is on Customer Success to build a stronger partnership and handoff.
4 Stages to a Better Partnership With Marketing
A great partnership between Marketing and Customer Success can provide a unified customer experience that’s intuitive and delightful.
What Does Customer Success Bring to a Leadership Team?
Leaders at GitLab, Gong, and Spacemaker AI share their take on how to advocate for the Customer Success organization and become more strategic at the executive level.