The Rise of the Strategic CCO

The inaugural issue of 2.0 explores how to increase the prominence of Customer Success—and with it, the customer—at the executive level.

The Rise of the Strategic CCO - VOLUME 01

“This magazine is packed with practical wisdom for Chief Customer Officers. It’s a must read for any CS leader looking to bring the customer to the forefront of their company’s strategic decision making.”

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By Nick MehtaCEO at Gainsight

The CCO community needs more valuable channels to share insights and best practices. This publication is a must-read for CS leaders to stay connected on rising trends and innovative solutions.”

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By Mary PoppenChief Customer Officer, Glint at LinkedIn

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Chapter 3

Getting Product to Prioritize Your Customers

Too many Product teams see Customer Success as an annoyance—asking, but never giving. To get Product to prioritize customer needs, the CCO must focus on the four building blocks of an effective partnership. Authors: Nick Paranomos, Megan Bowe, Jeff Justice Williams, Angela Guedes

Authors: Nick Paranomos, Megan Bowen, Jeff Justice Williams, and Angela Guedes

Chapter 5

Fighting Friction Between Sales and Customer Success

It’s easy for Customer Success to blame Sales when customers aren’t getting what they expected. But the fault isn’t all on Sales—and the onus is on Customer Success to build a stronger partnership and handoff.

Authors: Emilia D’Anzica

Chapter 8

4 Stages to a Better Partnership With Marketing

A great partnership between Marketing and Customer Success can provide a unified customer experience that’s intuitive and delightful.

Authors: Jeff Breunsbach, Bob London

Chapter 10

What Does Customer Success Bring to a Leadership Team?

Leaders at GitLab, Gong, and Spacemaker AI share their take on how to advocate for the Customer Success organization and become more strategic at the executive level.

Authors: David Sakamoto, Eleanor O'Neill, Steve Sanchez

Download the digital edition of 2.0

Available in PDF, ePub, and Mobi