Volume 02
Customer-Led Growth
This issue explores the teams, systems and executive skills a Customer Success function needs to lead a Customer-Led Growth model.
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Chapter 1
Your Budgeting Narrative Must Change
How Customer Success leaders can position their function as a growth driver for the business when advocating for budget.
AUTHORS: CHRIS HICKEN, NICK MEHTA, TIEN ANH NGUYEN
Chapter 8
Paul Staelin on Reducing the Customer’s Emotional Impact
In this interview, Paul breaks down “APACE” — a framework he’s developed for scaling the customer experience — and explains how he’s implemented it at Trifacta.
INTERVIEWEE: PAUL STAELIN, CCO AT TRIFACTA
Chapter 10
Tactics for Growing Your Influence Over the Ideal Customer Profile
Leaders at SmartRecruiters, Delphix, and Klaviyo share how they ensure their companies are acquiring the right customers.
CONTRIBUTORS: RACHEL ORSTON, ALEX HESTERBERG, KATE WALSH, SHAWN RIEDEL
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This magazine is packed with practical wisdom for Chief Customer Officers. It's a must-read for any CS leader looking to bring the customer to the forefront of their company's strategic decision-making."
Nick Mehta CEO at Gainsight
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The CCO community needs more valuable channels to share insights and best practices. This publication is a must-read for CS leaders to stay connected on rising trends and innovative solutions.
Mary Poppen Chief Customer Officer, Glint at LinkedIn
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This magazine covers everything a CCO should consider now: NDR, CSOps, and more. It gives us practical advice and tools that we can implement in real-time. This will definitely become my bible in 2022 and should also be yours.
Maranda Dziekonkski CCO at Swiftly
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Today the Metric investors care about most is net retention. This issue of the 2.0 magazine is an important read ti understand how the Customer Success teams in the near future will need to level up their capabilities.
Mackey Craven Partner at Openview
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